CARE Bangladesh signs MoU with PRAN Dairy for strengthening access to market opportunities for rural producers

CARE Bangladesh signs MoU with PRAN Dairy
18 September, 2019

September 18, 2019, Wednesday, Dhaka: A Memorandum of Understanding (MoU) was signed between CARE Bangladesh and PRAN Dairy Limited to strengthen access to market opportunities for rural dairy producers. The MoU signing event was held in Mohakhali, Dhaka on September 18, 2019. The event was attended by senior officials from CARE and PRAN Dairy Limited. Md. Muniruzzaman, Executive Director of PRAN Dairy signed on behalf of PRAN Dairy Limited while Zia Choudhury, Country Director of CARE Bangladesh, signed the MoU for CARE Bangladesh.

The SDC-SHOMOSHTI project is funded by Swiss Agency for Development and Cooperation (SDC) and CARE is supporting 180,000 rural households following M4P  approach under this project. The project currently focuses on the systemic changes of local market systems in creating responsive local provision for technical and business services.

Under this partnership, a total of 1500 farmers are initially targeted and engaged into formal milk collection system under Natore Sadar and Baraigram upazilas of Rajshahi region. Producers from disadvantaged communities and female producers in particular will have increased access to quality inputs and improved livestock extension services by the formal dairy processors for inclusive dairy development.

Strengthened linkages for dairy producers to formal milk collection system established by the national level milk processing companies will greatly benefit poor and extreme poor people in the north. CARE’s SHOMOSHTI project will monitor the implementation of the activities to facilitate inclusive market system.   

About CARE: Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year CARE worked in 95 countries and reached more than 56 million people around the world.

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